Central Michigan University / University Marketing
Transfer Student Digital Advertising Campaign and Landing Page
Transfer Student Digital Advertising Campaign and Landing Page
My Role: graphic design, creative strategy, creative testing, optimization
Key Features: graphic design, creative strategy, creative testing, optimization
About the Project: My team’s digital marketing tactics for Central Michigan University targeted transfer students with the goal of encouraging them to apply. Our straight-forward messaging approach communicated to this student population that CMU is a transfer-friendly school. By advertising with intentional creative and messaging tailored to transfer students, my team developed an engaging landing page that educated students and immediately provided the information and tools they needed to apply right away.
Key Features: graphic design, creative strategy, creative testing, optimization
About the Project: My team’s digital marketing tactics for Central Michigan University targeted transfer students with the goal of encouraging them to apply. Our straight-forward messaging approach communicated to this student population that CMU is a transfer-friendly school. By advertising with intentional creative and messaging tailored to transfer students, my team developed an engaging landing page that educated students and immediately provided the information and tools they needed to apply right away.
